Damon Way, cofounder of skate footwear brand DC Shoes, and Brandon Day, founder of fashion footwear brand The Generic Man, launch FACT… A brand committed to making stuff expressed through the nuance of skateboarding music and art, with an emphasis on 80’s and 90’s creative subculture and DIY expression. The brand’s themes draw on the founder’s collective experience of growing up within these subcultures over the last three decades. The FACT. name is derived from music label FACTORY RECORDS, and the label’s naming conventions for music releases. Shop FACT. now both in-store & online.